Trainer Profile Phang Wai Kheong

PHANG WAI KHEONG
Masters in Business Administration, Wawasan Open University
Diploma in Marketing, Chartered Institute of Marketing, UK

Phang has accumulated wide experience in the field of management, sales and marketing, managing project teams in driving the CRM strategies over the past two decades. Being a marketer by profession, he was in charge of the sales & marketing division in the fast moving consumer goods (FMCG) division.

His experience include being in charge of the sales operation for Tan Chong Apparels, responsible in managing the sales advisors that are located in the outlets in achieving the overall sales target, marketing and promotions in a very competitive apparel market.

He was also attached to Texchem Consumers, and was in charge of the sales and marketing of the Fumakilla and Shaldan Air Freshener range of products, two of the company’s most important brands. This includes conducting market studies, develop marketing programs and service key accounts like Makro (now Tesco Extra), Carrefour (now Aeon Big), Jusco (now Aeon) and Giant.

He was also an Advisor for a MLM company, helping and advising the top management on strategic planning, implementation and evaluation of business development and marketing programs. As a result of his involvement, the company was awarded the ‘Enterprise 50’ in 2011.

Having to train and motivate his team members to achieve sales targets, Phang has developed a strong passion for training. As such, he became a full time trainer 18 years ago. His strength includes his ability to relate the conceptual theory into practical hands-on in real life situation application and combination of activities and learning intervention.

He has trained and facilitated many programs for corporate companies that include some of the biggest and well known namely DHL, Toshiba, Lafarge, Ericsson, Kompakar, Huawei, Agilent, Perodua, Kimberly Clark, IBM and many more.

His education achievements include Masters In Business Administration (MBA) from the Wawasan Open University and Diploma In Marketing from Chartered Institute of Marketing, UK (CIM, UK). He is a Neuro Linguistic Programming (NLP) Certified Practitioner and also a Certified Trainer with Perbadanan Sumber Manusia Bhd (PSMB). He is currently pursuing a Professional Certification in Photography (PCP).

He is an active member of Toastmasters International. An articulate and fluent speaker, he has participated and won numerous speech contests. He has also conducted workshops from the Speechcraft and Successful Club & Leadership Series and has served in various positions at the club, area, division and district levels.

He believes that “life is a journey of self-discovery as there is always something new to learn everyday”

SALES & MARKETING CUSTOMERS’ LIST

GOODYEAR MARKETING & SALES SDN BHD: ‘Marketing Based Selling’

LAFARGE ROOFING (M) SDN BHD: ‘Increase Value Through Telephone’

ELEKTRISOLA (M) SDN BHD: ‘Building Customers Loyalty’

ELKEN SERVICE SDN BHD: ‘Selling Through Telephone’

OYL TECHNOLOGY SDN BHD: ‘Win-win negotiation’

WELLNESS CONCEPTS SDN BHD: ‘Effective Marketing Skills’

KAGAYAKU LOGISTICS MALAYSIA SDN BHD: ‘Sales & Marketing’

SCOPE MANUFACTURING BHD: ‘Negotiation Skills’

CIMB BANK BHD: ‘Customer Service’

LATEXX PARTNERS BHD: ‘Effective Selling’, ‘Marketing Management’

PRIMERITE SDN BHD: ‘Excellent Customer Service’

SOUTHERN STEEL BHD: ‘Effective Marketing Skills’

UNILEVER MALAYSIA: ‘Dealing with customers through Telephone’

CHUAN SIN SDN BHD: ‘Dealing with customers through Telephone’

TRN MARKETING SDN BHD: ‘Enhancing Customer Service’, ‘Be A Sales Professional’

BOUSTEAD SISSONS PAINTS SDN BHD: ‘Smart Selling’

KERETAPI TANAH MELAYU BHD (KTMB): ‘Sales Negotiation’ (2 sessions)

SHOON FATT BISCUITS SDN BHD: ‘Marketing Effectiveness’

TUV RHEINLAND (M) SDN BHD: ‘Smart Selling’

UDA HOLDINGS BHD: ‘Develop Marketing Strategy’

VARIOUS PUBLIC PROGRAMS ON MARKETING AND SALES: Federation Of Malaysian Manufacturer, Ipoh; Selangor Human Resource Development Centre, Asia I-Knowledge Sdn Bhd; Comfori Sdn Bhd